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For those people who have heard of search engine optimization and marveled at it and figured that they would never have the technical knowledge that it would take to get their websites to the top of the search engines, there is hope. While there are some technical aspects about the coding of a site that can get in the way of SEO, the actual SEO is not a technical thing at all.

One of the biggest and fastest growing areas of internet marketing is that of social marketing. Twitter, Facebook, Linkedin, and all of the others are a big part of the internet marketing scene. The reason that is the case is because all of the rest of the internet is there. Wherever the people go, internet marketers will follow. So how do you use these social marketing sites to market your business.

While there are too many specific strategies to get into right now, there are some basics that should help you get started. First, with Twitter, you will not want to use that the way that is the most natural. People who start into Twitter typically tweet about themselves and their business. This is the wrong approach. Tweet about other people, events, and anything else that you think people would find interesting and helpful. By doing this you start to gain followers, that can then be marketed to in a very subtle way. Twitter is a way of staying connected to your followers and gaining their respect, not a marketing free for all.

Another important factor that you will want to consider moving into 2010 is the urls of your pages. They should have the keyword phrase in them and use dashes as the space. For example, a page that is targeting the keyword phrase, “party suppliers”, should have a url that would look something like this: http://www.yoursite.com.

There are several aspects about link building that, once understood, will release you from the bondage of seeking the maximum number of links possible. First, it is important that you understand that not all links are equal and the higher the PR of a page that is linking to you the better. Second, a variety of links is an important aspect to looking natural and being natural. Third, continual growth of links over time is far better than severe peaks and valleys. Lastly, but perhaps the most important is the internal links structure of your site.

The search engines use external links as a way to verify what you have already told them the pages in your site are about. The anchor text in the links pointing to your internal pages is the way that you tell the search engines what those pages are about.

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