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White Hat SEO Strategies Are Safer Than Black Hat SEO
Many SEO freelancers that you find on websites like Elance or Guru.com are more than willing to make unreasonable guarantees about search engine rankings and traffic. The sad fact is that there are sometimes ways to fool the search engines and get these higher rankings ” for a while.
This is what is known as black hat techniques and they can be devastating to a business owner. After the initial good results these techniques are quickly discovered by the search engines and your rankings and your website can literally disappear from the search engines altogether.
You should start by optimizing your web pages to let the search engines understand what your website is about. Make your url contain your main key phrase if possible, and correctly fill in your meta data and your title. This should be all that’s required for on page seo.
Seo that is done off site is probably the most important thing that you can do for your rankings. Even though nobody actually knows the algorithms used by Google and other search engines it is proven that having high authority websites pointing at you helps your rankings.
Using the power of social bookmarking to build back links will also help your rankings. If done properly it can be very powerful in helping you rise in the eyes of the search engines. Bookmarking will also help your site get indexed faster than any other method I have found.
Article marketing will also give you text links with a lot of juice. Publishing to websites like Ezine Articles and Associated content gives you great links and can also send significant traffic to your site.
So as you can see there are plenty of legitimate ways to increase your rankings in the search engines, so don’t even dabble in the black hat side of things. Making a plan and implementing strategically over time is the only way to guarantee the results you are seeking.
Tags: business, internet, marketing, online business, pay per click. internet marketing, search engine optimization, sem, seo, websites


