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It is wise for chiropractors nowadays to use the resources widening his or her customer base with solid chiropractic marketing tactics. One of the most effective strategies is to use social networking sites like Facebook. If utilized properly, Facebook can serve as a good marketing tool for chiropractors. One of the chiropractors I know reported that within a week of using Facebook, he got a dozen patients! This article contains useful information about the ways to use Facebook to get your patients. Read on!

Here are some convincing marketing facts about Facebook.

This website is one of the most registered for websites in the world: It has over 200 million registered users. Talk about size!

If we talk about the time that these users spend logged on the website, you’ll see that over 4 billion minutes are spent by users in Facebook. There are over a 100 million users that use the website at least once a day.

Another valuable statistic: 75% of Facebook are older than college students and are 35 years old and older.

Another good statistic says that an average Facebook user has 120 friends in his network.

This just means that the more friends you have in Facebook, the more open the possibility of you gaining access to many more patients.

To get you started, follow these steps to use Facebook as an effective marketing tool.

1. Start using Facebook for endless marketing possibilities!

The client I mentioned earlier used to have only 500 patients in his book and so I advised him to use Facebook to his advantage.

When he did join Facebook, he began to add friends using his account. To make this even easier, he allowed Facebook to add more friends via invites using his contacts’ email addresses.

2. Upload videos to encourage your contacts’ participation

If YouTube’s popularity is any indication, people love watching videos when they’re online. After establishing contacts, my client proceeded to upload a video called “How Chiropractics Can Help Stop Back Pain.”

He actually used YouTube to upload the video and simply added it to his profile page. Facebook allows users to post a variety of content easily.

There are a tremendous number of videos being uploaded in Facebook every day. This makes videos a very effective way to get people to be more interested in your Facebook page.

3. Use emails to your advantage!

Emails are very effective ways to disseminate information and encourage them to visit your Facebook page . My chiropractor client sent an email to his patients and with it, sent he link to his Facebook page and content.

So now his patients have received two messages:

-Your Facebook invitation -Email that contains links to your Facebook page and content.

How were the gains of chiropractic marketing achieved via Facebook?

Facebook is so popular and since you can take advantage of the connections of registered users, getting patients through it is very easy.

The chiropractor got 12 new customers when he followed the steps mentioned in this article. We can account the influx of new patients to the fact that his Facebook page was very active.

Once he gained site traffic, he kept the momentum going by continuing to post more chiropractic videos, and informing his clients each time he uploads a new one. For each video posted, he gained new patients or reactivations.

If you follow the steps mentioned above, you would be able to utilize Facebook to its fullest potential as a marketing tool. Uploading videos and constantly being active in your page would guarantee patients, and all this for free!

Tags: ben cummings, chiropractic ads, chiropractic advertising, chiropractic internet marketing, chiropractic marketing, facebook, marketing chiropractic, online business, social media, web 2.0