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Just because a website is built, it does not mean humans will be able to find it easily. This is when search engines come in and do their job. The search engine has a spider, which gathers information from millions of sites by relevancy. The spider presents a formula and the search engine translates this through use of a certain algorithm.

The challenge is within the Search Engine and its Search Spider. It uses a mathematical formula with individual elements that works accordingly to a website’s value. We normally call it Page or Trust Rank. Best search results are determined by Search Engines. It puts in its first page result those websites that have established good search history and relevant results.

The computer storage space required by the major Search Engines is staggering because they don’t just take a snap shot of an individual website, they store the information from that website and assimilate it into it’s data base. It then compares several “snap shots” of that same website over time to establish a trust value to the site. Multiply that with all the other sites on the internet and you can begin to understand the challenge.

If you want to do a search on your own, you begin to understand the complexity of how search spiders do its job. Relevance and importance are also looked into each time you do a search through a search engine. A search engine does its job though results it produces for a search, which is the reason why some websites do not appear for each search.

Keep in mind that the website you submit for search engines are not always sufficient for instant recognition. You have to prove your site is as worthy to be included in the game. The main thing you have to remember is that the Search Spider easily scans and indexes your website for customers to see. This is where SEO becomes important. The Search Engine Optimizer knows the elements and language the Search Spiders are looking for and knows how to present a website to be relevant.

In the television series Star Trek, there were a collection of beings known as the Borg. Each individual Borg was connected to the collective so that their collective intelligence and technology could be assimilated and put to use. In this case, the Borg would be like a Search Engine constantly looking for the next website to assimilate into its collective data bank. The Borg scouts would be the Search Spider Programs, following links from one galaxy to the next.

If resistance is futile with a Borg. The opposite happens with Spiders. You as the website owner would want to have your website assimilated by a Search Spider in all means possible. Be careful though, Spiders may not crawl your website and completely ignore it. When this happens, it means that your website has nothing unique to offer.

Your mission is to have a website running that is attractive to Search Spiders. The Search Spider, it too has a mission. And since it’s not human, it’s only meant to do its job and what it is for that is already programmed. A website is invisible to a spider if it does not posses the elements required for a relevant search result.

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