Brad Callen has been developing internet marketing products for the better part of the decade which have made him many millions of dollars. Everyone in the internet marketing world knows the name Brad Callen, and his reputation has spawned legions of loyal followers. He started a company called Bryxen Software which have developed profitable membership programs, affiliate software, and information products that have made himself and his affiliates rich. Lets examine some of his more well known products.

Keyword Elite is probably Brad Callen’s most well known product. It is easily one of the most popular keyword tools in the market as it allows people to uncover money making keywords that they can dominate. Keyword Elite is able to give you a massive list of keywords in a couple minutes, that marketers can use for both PPC and SEO. The next version of Keyword Elite which is set to come out promises to become the next generation keyword research tool.

SEO Elite is the other software that put Brad Callen on the map. This SEO tool has helped many customers increase their rankings in the search results, whether it be Google, Yahoo and Bing. It was also the first software to track your competitors and figure out exactly how to blow by them in the search results.

Not all of Brad Callen’s products cost an arm and a leg either. His IM Wish List series of products, which include Article Submitter and Directory Submitter are completely free downloads. Both automate the tedious task of building links to your sites. By building freely accessible software products like these, Brad Callen is able to get his name out to more affiliate marketers.

PPC Web Spy, another Brad Callen creation is a good example of how to develop a viral product that spreads itself on its own. By giving away the product for free, and offering an incentive for users to share it with others, it allowed copies of PPC Web Spy to spread itself across the internet in record time. Almost every internet marketer has at least tried this software at some point in time.

Any successful internet marketer should take a look at how Brad Callen runs his business. Purchase one of his products, and get on one of his mailing lists. You will be able to see his email copy directly and uncover exactly how he markets his products. Take his current Keyword Elite 2.0 launch for example. For this new release, he is giving away a free report that shows 3 unique strategies for making money online. It shows how to make money with it doing things by hand, and then how Keyword Elite 2.0 can automate these same tasks in a much faster and more efficient way. It’s an ingenious way to help his affiliate promote his products. So is Brad Callen an internet marketing genius? I think so.

You can learn a lot from successful internet marketers, and Brad Callen is definitely someone to follow. Make sure to read his free Keyword Minute Report that is part of his Keyword Elite 2.0 pre-launch.