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Sharon Lechter's Simple Two Minute Rule

Have you ever bought something one day and then the next day asked “what was I thinking?” You were probably the victim of effective impulse purchase advertising and placement. We have all been victims.

It really hit home a few years ago, when I looked at my donation of old clothes to Goodwill and realized how many of the clothes still had the original store tags on them. I had never touched them. I was really mad at myself for wasting so much . Hopefully there were people who truly enjoyed my impulse purchases when they found them at my local Goodwill.

When I started discussing my carelessness with my friends and family, I realized that I was not alone. We live in such a fast paced world, where impulse buying and instant gratification have replaced delayed gratification. Many of us buy things “on the fly” for no real reason, and even forget that we have bought them. Just last month I finally opened a box that had been sitting in my house for over a year. It was filled with newborn baby toiletries that I ordered for my daughter-in-law when my grandson Dylan was born. He’s walking and almost talking now! Oops! The newborn baby toiletries have now been moved to the gift closet where maybe one day they’ll have a use.

I decided I needed to change how I shopped in order to take control of myself. I began testing myself. Whenever I am buying anything anymore I first ask myself this,

1) “Is this a want or a need?”

In almost all cases the answer is resoundingly, “A want!” And that is Okat least I have made that decision.

The next step is very simple, I walk away from the item for at least . I ask myself the following questions:

2.) How badly do I want it?

3.) Does it really make me look slimmer?

4.) Would I have come to this store just to buy that item?

5.) How would I better enjoy spending the money?

Nine times out of ten, I decide to NOT buy the item. In just two minutes I have taken absolute control of my by asking myself these five simple questions. The proof was when there were no tags in my last donation of clothes to Goodwill! Join my two minute club and you will also feel good about walking away and taking control over your financial life!

Step by step can help you on your road to better Finances


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