Five Ways to Make More Money With Your Sites

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The two most critical components to a successful, money-making site are traffic and conversions. Clearly, a website that does not get any traffic can’t possibly be profitable but on the other hand, all the traffic in the world is no use if the website doesn’t convert visitors into buyers. Here are five things you can try on your website in order to boost it’s effectiveness.

1. Clear Call to Action

It’s absolutely vital to have a clear and strong call to action on your landing page. There should be only one action that the visitor is encouraged to do and it should be front and center. As an example, if your site’s conversion goal is to get people to subscribe, place be clearly visible “subscribe” button and a call to action in a conspicuous area of your landing page. In your call to action, mention at least one good reason why people should subscribe.

2. Above the Fold vs. Below the Fold

For pre-sales and sales, test order-buttons above and below the fold. Placing an order-button and call to action further down on the page encourages visitors to read more of your content before they are confronted with a buying decision. Confronting visitors with the buying decision too early can lower your conversion rate. Give your visitors a possibility to order when they are already hungry for it and not before they’ve had a chance to make up their minds.

3. Get You Visitors Clicking

Test a multi-page setup against a single-page sales-letter. Having visitor is interact on your page, even if all the interaction consists of clicking through to the next page, can have a very positive effect on conversions.

4. Test colours and graphics

Test different text- and background-colours. Test different type sizes and different order-button images. Sometimes, the most trivial things can make a surprisingly large difference.

5. Subscriptions vs. Sales

Instead of sending visitors directly to the sales-page or your order page, make them sign up to your newsletter first. Sometimes, making people jump through a few hoops will actually have a positive effect on conversions. And frequently, having people on your list gives you a much better chance of making a sale happen, as you have more than one chance to make a pitch.

If there’s one common theme among all this it must be: Test, test, test! Get a hold of a good split testing program and install it for your sites, as this can speed up the entire process significantly. If you are looking for a free option, you can give Google’s own split-testing solution a try. It doesn’t work very well for WordPress sites, however. For those, there is a very good split testing plugin available .

And remember: If you aren’t testing, you’re leaving money on the table!