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If you want to boost your website’s position in the search engine rankings, you have to get your on-page copywriting right. The problem is that you don’t know what ‘right’ is. Naturally the keyword phrase you’ve selected has to be included, but how many times? So you scramble about and look at the suggestions from all of the SEO experts and what do you find? They all say something different. One guru might say to make your keyword phrase 1.5% of your copy and another might say 3.5%. Who’s right? The solution varies from ‘no one really understands except the individual who locked Google’s algorithm in the vault’ to ‘it depends.’

So how do you know what to do? It’s simple. You take a look at the competition’s sites. Type your keyword into Google (or whichever search engine you want your site to appear on prominently) and determine which sites come up on the 1st page. Now, you need to recognize that there are numerous variables that are included in the recipe that lands them in the top spot. Only one of them is their copywriting for SEO. So if you want to be more sophisticated you ought to also examine other factors like directory listings, links, and whether the keyword phrase is in the URL, title and description.

But take a look at these pages because they are obviously doing something right. Take the pages which come up in the top search positions, and copy them each into Word. Look at the word count for the copy. Then use the ‘find’ button to search for your keyword phrase. If you’re using a phrase such as ‘copywriting for SEO’ you have to count how many times that keyword phrase is used and then calculate this number as a percentage of the number of words on the page. You also have to count how many times ‘copywriting’ and ‘SEO’ are used outside of that phrase. Again calculate the usage of each of these keywords as a percent of the total word count. That tells you the percentage of times you have to use each keyword.

You also have to pay attention to how the key phrase ‘copywriting for SEO’ and the keywords ‘copywriting’ and ‘SEO’ are employed in the headings and sub heads. You have to model your page after this as well. In addition, make sure you add your header tags so Google is aware of what’s crucial on the page.

So there it is. Stop questioning what you have to do and look at the website copywriting on competitors’ websites as a model.

Tags: seo, search engine optimization, website traffic

Tags: search engine optimization, seo, website traffic